320-Product Shoot for a Ceramics Brand

A brand producing handmade ceramics wanted 320 products shot for its new e-commerce site. We developed a warm-lit visual language that reflects the texture and handcraft of the products

Brief

The surface texture and glaze colours of the products had to look right on screen; colour accuracy was a priority to cut return rates. Three angles and one lifestyle frame were needed for each product.

Shoot and production

• 320 products, three angles + one lifestyle
• Colour-calibrated retouching
• Delivery in marketplace sizes
• Ten working days

Result

In three days 1,280 frames were shot, named by SKU and delivered in marketplace sizes. With the new visuals the brand reported a 27% rise in product-page conversion.

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Client note

Throughout the project every step from brief to delivery was followed in the client panel; revision requests were completed in a single round and the files remain stored in the panel for 12 months. The lighting diagrams and colour references used in the shoot were archived for consistency in later shoots.